On February 7, 2023, the 4th Network Meeting of Okinawa Prefecture’s Luxury Travel Promotion Project was held in Naha. At the last gathering this year, I was invited to comment for about 10 minutes on the project, topics for inbound travel, and expectations to the prefectural authorities. other speakers were representatives from Okinawa Prefecture and first-class hotels in Okinawa. Aiming to improve the level of travelling services and hospitality in Okinawa, the project is meaningful to continue in the future.